On the Adobe Express homepage, select Brands from the left panel.
Last updated on
Nov 10, 2026
Build a brand from a PDF or image you already have. Adobe Express finds the colors, fonts, logos, and brand voice.
Try it in the app
Extract brand elements from uploads in a few simple steps.
Note
Extracting brand from PDF is rolling out gradually, so availability and experience may vary by account.
Create a brand from a PDF or image
Select Create brand > Extract brand from PDF or image.
Upload files from your device, such as a PDF, JPEG, or PNG.
In the Preview brand panel, enter your brand or business name.
Select Add to upload more files, then select Extract brand.
Review the extracted colors, fonts, and logos, and guidelines.
Note
Guidelines can currently be extracted only from PDFs. Support for extracting guidelines from images is coming soon.
Select Save.
Select About > Write guidelines to add a summary of your brand and how it’s used.
Use the Logos, Colors, Fonts, and Graphics tabs to add your brand elements. Select Brand voice to define your brand’s personality, voice, and tone.
Tip
Extraction can take a moment, depending on file size, and results may not match every element in your file. Elements not extracted can be added manually. Learn how to create a brand manually.
Update an existing brand from a PDF or image
On the Adobe Express homepage, select Brands from the left panel.
Select the brand you want to update.
Select the Options dropdown, then select Upload from PDF or image.
Review the results and select Save.
Create anything in Adobe Express
From social posts to presentations to brand kits, design it all in one place.
