On the Adobe Express homepage, select Brands from the left panel.
Last updated on
Nov 10, 2026
Set up a brand in Adobe Express by naming it, choosing where to save it, and adding logos, colors, fonts, graphics, and guidelines.
Create a brand
Select Create brand > Manual set up.
Enter a brand name.
From the Save to menu, select where to store the brand.
Select Create.
Select About > Write guidelines to add a summary of your brand and how it’s used.
Use the Logos, Colors, Fonts, and Graphics tabs to add your brand elements. Select Brand voice to define your brand’s personality, voice, and tone.
Tip
Already have a brand PDF or image? Extract brand elements from PDFs and images to automatically pull in colors, fonts, and logos.
Best practices for setting up your brand
- Write guidelines to explain how your brand should be used. Use the About and Brand voice tabs to record who your brand is, how it sounds, and where it appears. Guidelines are text only. You can add or edit them anytime.
- Add your primary logo, main colors, and main fonts first. Teammates can then apply them right away. To mark which ones should be used first, learn how to edit roles in brands.
- To organize brand assets into groups, create and edit custom groups in the Creative Cloud desktop app.
Watch this video and learn more about brand set up from our community expert.
Create anything in Adobe Express
From social posts to presentations to brand kits, design it all in one place.
