Content Credentials generative AI training and usage preference

As generative AI becomes more popular, Adobe supports creators having control over how their content is used. We’re developing a standard to help you use Content Credentials to request that your content not be used for generative AI training or creation.

Adobe Firefly, our family of generative AI models, is trained only on licensed content, including assets submitted to Adobe Stock. Not all generative AI models follow the same approach. Setting this preference lets you indicate that you don’t want your work used by generative AI, and models supporting this preference won’t train on or use your work. Applying this preference now will protect your content as more models add support for it. Currently, this preference is supported by Adobe Firefly.

Setting your preference  

Selecting this preference in Adobe Content Authenticity (Beta) or other apps that offer it will let supporting products and systems know that you don't want them to train on your content or use it to create new content, such as with Style Reference or Structure Reference. The preference lives within each file it is applied to through Content Credentials.  You must include a verified name or at least one connected social media account in your Content Credentials to select this preference. 

We are working on growing adoption from industry-leading companies: this preference is currently supported by Adobe Firefly. We’ll let you know as more models sign on to respect your preferences.  

Impact on Adobe Firefly and Stock workflows

Adobe is committed to protecting creators by respecting their generative AI training and usage preference indications. This means that if you apply this preference to your work, you won’t be able to upload it to Adobe Stock since Adobe Firefly is trained on Stock content.  

Setting this preference prevents your work from being used in Adobe Firefly tools like Style Reference, Structure Reference, or Generate Similar. These tools use generative inference technology to influence outputs, even though they don’t train on your content. You might find these tools on the Firefly website or within Adobe products.