Brands overview

Last updated on Dec 9, 2025

Learn how brands streamline the creation and scaling of on-brand content across Creative Cloud.

Brands help you efficiently create, generate, validate, and scale on-brand content. With reusable brand assets, guidelines, and governance controls, brands maintain consistency at scale—no matter the size of your team.

An overview of brands

Brands is a collaborative solution designed to help individuals, teams, and enterprises create and scale on-brand marketing and social content. It brings brand-approved assets, guidelines, and governance together in one unified, AI-powered workspace, reducing the need to switch between tools or manage inconsistencies.

Whether you’re a solo creator or managing a corporate brand, brands adapt to different workflows:

  • Individuals: Solopreneurs and creators can quickly set up brands and collaborate with freelancers or small agencies.

  • Teams: Creative Directors gain flexible governance tools to manage evolving brand guidelines.

  • Enterprises: Brand teams use enterprise-grade controls to safeguard and scale strict brand standards.

Brands availability

Brands is currently available on the following surfaces: