Last updated on
Dec 9, 2025
Learn how brand roles help you organize and define how different assets are used across your brand guidelines.
Brand roles allow you to distinguish between primary and secondary brand assets. Assigning these roles helps maintain a consistent and cohesive brand across all content.
Brands has two types of roles:
- Primary assets: These assets represent your brand across most materials and support consistency and recognition.
- Secondary assets: These assets act as supporting options and are used in situations where primary assets may not be suitable.
Note
See Edit roles in brands to change which assets are primary or secondary.
