Learn how creators can use Content Credentials to gain proper recognition and promote transparency in the content creation process.
Content Credentials are a durable, industry-standard metadata type that acts like a digital nutrition label for content. They include details about the creator and how the content was made, such as whether it was captured by a camera, generated by AI, or edited using tools like Photoshop.
Content Credentials are available in various Adobe apps, including Adobe Photoshop, Lightroom, Stock, and Premiere Pro. It lets you request that generative AI models, such as Adobe Content Authenticity (Beta), don't train on or use your content.
As part of Adobe's support for ethics and transparency in generative AI, Content Credentials are applied automatically to content generated on Adobe Firefly and APIs. You can also view Content Credentials on websites with the Adobe Content Authenticity Chrome browser extension.
When you apply Content Credentials using Adobe’s tools, your identity and content are attached to your work. These credentials remain attached to your content, enabling others to view the information on supported platforms or through inspection tools.
As content is edited over time, new Content Credentials can be added at each stage, creating a transparent version history that helps viewers understand the content’s evolution and build trust.
Use cases of Content Credentials
Creative attribution: Applying Content Credentials helps you get recognition and share your generative AI preferences. You can include your verified name and social media accounts, making it easier for others to discover more of your work.
Generative AI transparency: Adobe automatically applies Content Credentials to content made with Adobe Firefly and its APIs, supporting transparency in AI-generated work.
Generative AI control: Adobe Content Authenticity (Beta) lets you include generative AI training and usage preference, requesting supported models not train on or use your content. This preference is currently supported by Adobe Firefly and Spawning.
Photojournalism: Cameras like the Leica M11-P and Nikon Z9 can use Content Credentials to record an image’s full history from capture to edits within supported Adobe apps, including attribution.
