Administrative roles

Last updated on Jun 20, 2025

Applies to enterprise & teams.

Learn how to define a flexible system of Adobe Admin Console admins to simplify the management of Adobe product access and usage.

As an admin, you can assign an admin role to other users, giving them the same privileges as you have or lower. To manage admin roles, navigate to Users > Administrators in the Adobe Admin Console.

Use the Adobe Admin Console to set up a flexible admin structure for managing users and licenses. System admins have the highest level of access and can assign other admin roles.

Identify your administrators

You can view admins at or below your role in the hierarchy. System admins can also see the organization's global admins.

Sign in to the Adobe Admin Console.

Go to Users > Administrators to view the list of admins.

Add an admin

In the Admin Console, go to Users > Administrators.

Select Add Admin.

Enter the name or email address of the user. You can search for an existing user or add a new user with a valid email address.

Note

As a User group, Deployment, Support, or Storage admin, you cannot add new users to the organization. Enter the name or email of an existing user.

Select Next. A list of admin roles appears.

The roles you can assign depend on your own role. You can grant the privileges you hold or privileges for a role below yours in the hierarchy. For example, a Product admin can grant Product or Product profile privileges, but not Deployment admin privileges.

Note

Marketo system admins can assign the product support admin (PSA) role. This role gives support access to specific products or instances. The user can then contact Adobe support only for those products or instances.

Select one or more admin roles. For Contract, Product, Product profile, and User group admin types, select the specific contracts, products, profiles, and groups.

Note

For a Product profile admin, you can include profiles from more than one product.

Review the roles assigned to the user and select Save.

Note

After you save, the user receives an email invitation about the new privileges from message@adobe.com. The user must select Get started in the email to join the organization. Without selecting Get started, new admins cannot sign in to the Admin Console. During sign-in, the user may need to set up an Adobe profile. If the user has multiple profiles for the same email, they must select Join Team if prompted, then select the profile for the new organization.

Edit admin rights

You can edit the roles of admins below you in the hierarchy. For example, you can remove an admin's privileges or change a Product admin to a Product profile admin.

In the Admin Console, go to Users > Administrators. The list of admins appears.

Select the name of the admin to edit.

In the User Details, select the More Options   icon for the Administrative Rights section and choose Edit admin rights.

Edit the rights and select Save.

Remove an admin

Sign in to the Adobe Admin Console.

Go to Users > Administrators to view the list of admins.

Select a user, then select Remove Admin. To remove yourself, ask another admin to do it.

Note

Removing an admin does not delete the user from the Admin Console. It only removes the privileges of the admin role.

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