Sign in to the Adobe Admin Console.
Last updated on
Aug 3, 2026
Add or edit administrative privileges for users in your organization.
Administrative roles help you delegate management tasks across your organization. As an admin, you can assign roles to other users at the same or lower privilege level. The roles you can assign depend on your admin level. For example, a Product admin can grant Product or Product profile admin privileges, but not Deployment admin privileges.
Identify your administrators
You can view admins at or below your role in the hierarchy. System admins can also see the organization's global admins. You can add new admins, modify admin rights, or remove admin privileges.
Go to Users > Administrators to view the list of admins.
Add an admin
Sign in to the Admin Console and go to Users > Administrators.
Select Add Admin.
Enter the name or email address. Search for an existing user or add a new user with a valid email address.
Note
As a User group, Deployment, Support, or Storage admin, you can’t add new users to the organization. Enter the name or email of an existing user.
Select Next to view the list of admin roles.
Note
Marketo system admins can assign the product support admin (PSA) role. This role gives support access to specific products or instances. The user can then contact Adobe support only for those products or instances.
Select one or more admin roles. For Contract, Product, Product profile, and User group admin types, select the specific contracts, products, profiles, or groups.
For a Product profile admin, you can include profiles from more than one product.
Review the roles assigned to the user and select Save.
The user receives an email invitation about the new privileges from message@adobe.com. The user must select Get started in the email to join the organization to gain access to the Admin Console.
During sign-in, the user may need to set up an Adobe profile. If the user has multiple profiles for the same email, they must select Join Team, then select the profile for the new organization.
Edit admin rights
You can edit the roles of admins below you in the hierarchy. For example, you can remove an admin's privileges or change a Product admin to a Product profile admin.
In the Admin Console, go to Users > Administrators.
Select the name of the admin you want to edit.
In the User Details, select the More Options for the Administrative Rights section and select Edit admin rights.
Edit the roles and select Save.
