Organize and manage Creative Cloud assets

Projects, brands, Creative Cloud Libraries, and cloud documents are features that help you organize, manage, and reuse creative assets across Adobe Creative Cloud apps and surfaces, including Adobe Express, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Home.

Each feature serves a different purpose, but together they help you stay organized, stay on-brand, and collaborate efficiently.

• Projects group related files, folders, libraries, and brands for a specific goal or workflow.
• Brands store identity elements such as logos, colors, and fonts to maintain visual consistency.
• Creative Cloud Libraries store reusable creative assets such as graphics, colors, and text styles for use across multiple apps.
• Cloud documents help you create, edit, and share files across devices with automatic syncing and maintain version history.

Projects

Use projects when you’re working toward a specific goal and need a single place to organize everything related to that work.

A project can include files, folders, libraries, and brands, so your team can manage content and collaborate in one structured workspace.

You can access projects in:

Use a project when you want to:

• Keep all files for a campaign, client, or initiative in one place.
• Share access with collaborators.
• Keep your working files, Brand assets, and Libraries together.
• Organize deliverables and track progress toward milestones.

For example, let’s say you're launching a new product campaign. You can create a project to store:

• Design files for ads and social posts
• Approved logos and brand colors
• Shared Libraries with reusable graphics
• Final assets for review

This keeps everything organized and accessible to your team in one place.

Learn more about using projects.

Brands

Use brands to maintain a consistent visual identity across all your creative work.

A brand contains your logos, colors, fonts, templates, and other identity elements aligned with your brand guidelines.

You can access brands in:

• Adobe Express
• Adobe GenStudio for Performance Marketing

Use brands when you want to:

• Keep your visual identity consistent across all content
• Ensure all your content follows your brand guidelines.
• Provide standardized templates to your team.
• Organize identity assets, including primary and secondary brand variations.

For example, if your team publishes social content for multiple sub-brands, each brand can include:

• Primary and secondary logos
• Approved color palettes
• Font styles
• Reusable branded templates for social posts, flyers, or presentations

This keeps all identity elements organized, controlled, and consistently applied across your team’s work.

Learn more about using brands.

Creative Cloud Libraries

Use Creative Cloud Libraries for quick access to reusable design elements across multiple apps and projects. Creative Cloud Libraries store graphics, colors, text styles, and other components used frequently.

You can access Creative Cloud Libraries in the following apps:

Use Creative Cloud Libraries when you want to:

• Keep reusable elements (icons, graphics, shapes, palettes) in a single location.
• Reuse assets across apps and files.
• Share design elements with teammates.
• Maintain design consistency across multiple projects.

For example, if you’re creating social graphics, presentations, and brochures, you can store frequently used elements in a Library, such as:

• A set of icons you use across campaigns
• Color palettes for brands
• Text styles for headlines, subheads, and body text
• Graphic components such as buttons, illustrations, or shapes

This helps teams move faster, stay more aligned, and stay more organized, especially when working across multiple assets.

Learn more about Creative Cloud Libraries.

Cloud documents

Use cloud documents when you want your files to stay synced, accessible and automatically updated across all devices.

You can access cloud documents from:

Use cloud documents when you want to:

• Sync your work across devices in real time.
• Ensure your files are always saved and backed up in the cloud.
• Share documents with collaborators for review or editing.
• Access version history and restore previous versions when needed.

For example, you might create a sketch in Adobe Illustrator on your tablet, and refine it later in Adobe Photoshop on your desktop, and then share the final file for review. This can all be done without manually exporting, copying, or moving files.

Learn more about cloud documents.