Create a brand with at least one color, font, or logo. Learn how to create a brand.
Last updated on
Nov 10, 2026
AI Assistant is a beta feature in Adobe Express now available for testing and feedback.
Generate and edit designs that match your brand colors, fonts, logo, and guidelines, and switch between brands while you work.
Use AI Assistant in Adobe Express to create and edit designs using your brand’s colors, fonts, logo, and guidelines. Select a brand from the homepage prompt bar or during a split-screen conversation with AI Assistant, and switch brands at any time. AI Assistant applies your brand elements when generating designs and making basic edits, for example, using your exact brand blue when asked to change the background.
Note
AI Assistant is currently available on Individual Premium and Free plans. It isn’t available on Teams, Enterprise, or Education plans. Creating on-brand designs with AI Assistant is rolling out gradually, so availability and experience may vary by account. Learn more about AI Assistant.
Try it in the app
Create and edit on-brand designs with AI Assistant in just a few steps.
On the Adobe Express homepage, select the brand picker in the prompt bar, then select the brand you want to use. AI Assistant uses its colors, fonts, logo, graphics, and brand voice to generate your design.
Enter a prompt describing what you want to create and press Enter.
To switch brands, open the brand picker and select another brand.
Select None to turn off brand selection. AI Assistant won’t use any brand when generating or editing designs.
Create anything in Adobe Express
From social posts to presentations to brand kits, design it all in one place.
