Brands features and governance

Last updated on Dec 9, 2025

Learn how brands offer different feature tiers to help individuals, teams, and enterprises manage brand assets, permissions, and governance at scale.

Enterprise features and governance provide organizations with advanced controls to manage brand assets, permissions, and workflows at scale. Brands offer two tiers of capabilities to support different team structures and requirements.

Adobe Home centralizes Brand management while preserving the storage, ownership, and access rules associated with the Brand.

Brands on Adobe Home

Feature

Adobe Home capabilities

Create brands manually or from PDF guidelines.

Find, rename, duplicate, move, delete, and restore brands.

Share brands and manage access.

Manage sections, subsections, and About content.

Manage guidelines, examples, and channel guidance.

Add supported brand assets.

Rename, move, duplicate, delete, and share assets.

Storage and governance in Adobe Home

When you create or manage a Brand in Adobe Home, its storage location determines its ownership and governance. Brands can be stored in personal storage or an eligible Project, depending on your account and permissions.

Learn how to create brands on Adobe Home and choose a storage location.

Feature comparison

Brands offer different capabilities to help you manage assets and permissions effectively. The table outlines key features for individual users and for teams and enterprise organizations.

Feature

Individual tier

Teams and Enterprise tier

Supports unlimited brand creation for personal projects or small collaborations.

Supports unlimited brand creation across multiple teams with enterprise storage.

Access to core assets like colors, fonts, and graphics.

Full access to core assets with enterprise-managed assets.

Template application

Apply templates within your brand to maintain consistency in designs.

Apply templates organization-wide with complete governance (admin roles, review or approval workflows).

Basic sharing permissions; collaborators can view or use brand assets.

Advanced permissions and controls to manage who can edit, review or approve assets.