Create brands on Adobe Home

Last updated on Nov 5, 2026

Learn how to create a brand in Adobe Home to keep your brand assets and guidelines in one place.

A brand is a collection of the assets and guidelines that define how your organization looks and sounds. Use a brand to keep these items together so you and your collaborators can find and apply them consistently.

Open Adobe Home and select Files > Brands.

Select Create brand.

In the dialog box that opens, enter a name for the brand.

Select a storage location:

  • Personal storage: Creates a brand that you own and manage.
  • Project storage: Creates a brand within a project and follows the project's collaboration model.

The storage locations available to you depend on your permissions and organization settings.

Brand creation dialog with name and storage fields, and options to upload PDFs or add Brand elements manually.
Choose where to store the brand, and build it from existing PDF guidelines or add brand elements manually.

Select Add manually.

Select Add brand. The brand appears on the Brands page.