Add assets in brands

Last updated on Nov 5, 2026

Learn how to add assets such as logos, colors, fonts, images, and guidelines to your brands.

Adding brands assets keeps your logos, colors, fonts, images, and guidelines organized in one place, so your team can find and apply them consistently. Assets are added in three main areas:

Brand identity: Logos, Typography, Colors, and Brand voice.
Creative assets: Images, Iconography, and Illustrations.
Media activation: Channels and Templates.

Note

The supported file formats for icons are SVG, JPG, JPEG, PNG, EPS, AI, and PSD.

Add logos

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Brand identity, select Logos.

Select + New section, and then choose + Add logos.

Logo assets serve as primary brands identifiers and provide approved visual representations for use across channels.

Select Browse, add the logo, and then choose Add logos.

Uploaded logo assets become part of the brands repository, supporting consistent use across channels and projects.

Add typography

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Brand identity, select Typography.

Select + New section, and then choose + Add fonts.

Typography assets help ensure text remains visually consistent and aligned with established brands standards.

Select the desired font from the list, and then choose Add font.

A curated font library helps maintain consistency across brands experiences while simplifying font selection.

Add colors

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Brand identity, select Colors.

Select + New section, and then choose + Add colors.

A centralized color palette provides approved brands colors for consistent use across content and designs.

Select the desired color, and then choose Save.

Add images

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Creative assets, select Images.

Select + New section, and then choose Add images.

Image assets provide approved visual content that supports consistent brands representation across channels and campaigns.

Select Browse to upload the image, and then choose Add images.

Add Iconography

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Creative assets, select Iconography.

Select + New section, and then choose + Add iconography.

Brands icons support clear visual communication and reinforce a consistent design language across touchpoints.

Select Browse to add the icon, and then choose Add iconography.

Add Illustrations

Open Adobe Home and select Files > Brands.

On the Brands page, select the brand you want to open.

The brand Overview page opens. It includes groups such as Brand identity and Creative assets.

In Creative assets, select Illustrations.

Select + New section, and then choose + Add illustrations.

Illustration assets provide approved visual elements that help maintain a consistent brands style across communications.

Select Browse to add the icon, and then choose Add illustrations.

Share brands on Adobe Home

Manage assets in brands

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