Learn how to use AI to test brand and campaign assets against a synthetic audience to evaluate creative concepts, messaging, and more.
Simulate in Adobe Brand Intelligence can help you evaluate creative assets, campaign messaging, offers, and positioning concepts before you invest in live campaigns. The feature creates synthetic audience simulations by interviewing AI-generated participants and analyzing their responses across metrics you select.
You can use Simulate to compare content variations, test pricing strategies, validate naming options, or understand audience preferences without launching live campaigns.
You can test multiple versions of the same creative concepts against selected audience segments to generate quantitative scores, qualitative insights, and recommendations based on their responses.
Open Adobe Brand Intelligence’s simulation page and create a simulation:
Go to the Simulation name field and provide a name for the simulated analysis.
In the Asset exposure per participant dropdown menu, select Single or Sequentially all.
In the Objective field, describe the decision you want the simulation to inform, such as "Compare campaign message variations to determine which version drives the strongest engagement and audience preference."
You can also select the attach icon to upload supporting documents (briefs, guidelines, product backgrounds) that provide additional context for the simulation.
Upload the assets you want to compare by selecting the upload option and adding your content variations.
Under Audience & participants, select one or more audience segments.
Specify the number of participants to include in the simulation by moving the Participants to sample bar.
Larger participant counts generally produce more reliable results but require additional processing time.
Under What to measure, select either a Preset study type or create a Custom study.
Review your evaluation configuration to confirm all settings are correct.
Select Simulate to begin the evaluation.
Monitor progress through stages, including Preparing, Assembling audience, Interviewing audience, and Analyzing results.
Simulate creates synthetic audience participants based on your selected segments and conducts interviews. Participant responses begin appearing as interviews are completed.
When the simulation finishes, Adobe Brand Intelligence generates a comprehensive results summary that includes several key sections.
The recommendation summary identifies the strongest-performing variation and explains why it performed best based on audience feedback. You'll see metric scores showing how each variation performed across your selected evaluation dimensions such as personal relevance, willingness to try, message clarity, and brand fit.
Key findings synthesized from participant feedback highlight positive reactions, concerns, and emerging themes. You can review synthetic participant profiles, interview transcripts, and scoring details to understand how different audience segments responded to each variation.
Use these insights to refine campaign messaging, improve creative assets, validate positioning strategies, prioritize winning concepts for live testing, or identify audience concerns before launch.
Turn text into art with Adobe Firefly
Create beautiful images and video clips from text prompts using generative AI.
