Firefly Creative Production home page

Last updated on Jul 31, 2026

Learn about the various workflow templates available on the Creative Production home page.

The Workflows tab on the Creative Production home page has various workflow templates for specific production use cases, organized by Banners at Scale and Product Assets.

Banners at Scale

Template and use case	Capability
Approved-asset banners—a scalable workflow to automate the manual production work done by teams.	Removes backgrounds, isolates products Crops and resizes to every format Composites products into templates Applies copy and offer variants Localizes content by market Checks output against brand rules
Generative banner variants—generate hundreds of activation-ready banner variants in days	Automates resizing, versioning, and asset assembly, thereby reducing production costs. Minimizes manual design time Produces more variants at speed.

Product Assets

Template and use case	Capability
Generate product imagery from 2D and 3D assets for PDPs, retail media, configurators, and packaging.	Creates product assets at SKU scale using digital twins and rich product data. Builds pack shots, landing page imagery, and campaign visuals without waiting for physical samples.
Transform 2D and 3D assets into production-ready product imagery	Generates images from any angle Composites 3D digital twins into AI-generated lifestyle photography Applies product variants and configuration videos of hero assets

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