Generative Media Tool (beta) overview

The Generative Media Tool lets you generate video and sound effects directly within your Premiere (beta) timeline. Instead of switching between applications, you can create AI-generated media where you're already editing and immediately add the results to your sequence.

Use the Generative Media Tool to select a range in your timeline, describe the media you want to create, choose a supported AI model, and generate content that integrates smoothly into your edit. Generated results are added as editable clips, making it easy to review, refine, and continue editing.

Supported capabilities

With the Generative Media Tool, you can:

• Generate video clips using text prompts and optional reference frames.
• Generate custom sound effects from text prompts, with the option to use your voice to guide timing and intensity.
• Choose from Adobe Firefly and supported partner AI models for video generation.
• Use frames from your sequence as visual references.
• Regenerate media without leaving your timeline.

Working with generated media

Generating media directly in Premiere (beta) helps streamline your editing workflow by allowing you to:

• Create media without exporting clips to external tools.
• Keep generated media aligned with your sequence settings.
• Access multiple supported AI models from a single workflow.
• Continue editing immediately after generation.
• Revisit previous generations to regenerate or refine results.