Last updated on Feb 20, 2025

Learn about Creative Production, which lets you crop images and remove or replace image backgrounds in bulk.

Try it in the app
Learn about Creative Production to vary the characteristics of images in batches.

The Creative Production no-code interface offers features to perform production tasks on batches of images without any technical dependencies, saving valuable time and reducing or eliminating the need to outsource resources to navigate integrations with APIs. These out-of-the-box workflows grant you the power to scale asset production from one image to thousands with just a few clicks. 

The current launch allows for cropping images and removing or replacing image backgrounds in bulk. Workflows for additional use cases (such as recolor, localize, reuse, and more) will follow.

Creative Production feature details

Remove or replace image backgrounds in bulk

Choose or combine options to remove image backgrounds, replace backgrounds with uploaded images, or use colored backgrounds.

Original image

Background removed and replaced with a solid colored background.

Background removed and replaced with an image background.

Crop images in bulk

Crop image sizes and/or aspect ratios to preset marketing standards.  

Original image

An example of a cropped image using the Instagram Ad & Portrait post preset.

Cropped image using the YouTube Thumbnail 1280x720 preset.

More to come

Additional use cases, like recolor, localize, and reuse are on the way.

How to get access

Creative Production is ideal for creative teams who may not have dedicated IT resources.

Your organization must have an entitlement to Firefly Services to access Creative Production. When Creative Production is enabled, user access must be assigned via the Admin Console.  Contact your Adobe administrator to request access.

Note:

Performing image editing tasks or actions are tallied against the number of operations afforded by your organization-wide Firefly Services API contract, based on the complexity of the task.

Technical notes

  • The only language currently supported is English.
  • Browser requirements:
    • Desktop only. Mobile isn't currently supported.
    • Display width is 768 px; no minimum height.
  • AEM integration requires AEM as a Cloud Service, version 2024.10.18175 or later, and will only support Author Tier, not Delivery Tier.
  • Creative Production requires a storage source that is guaranteed to be available, so users must also have a Creative Cloud license with services enabled.

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