Applies to enterprise.
This page covers usage charges for enterprise features on the Operations credit system.
Firefly Creative Production for Enterprise
When workflows are run through the workflow builder in Firefly Creative Production for Enterprise, usage is calculated according to the applicable workflow rate card, such as per output asset or per second of video. Workflow rates apply to production workflow execution and reflect the completed workflow output rather than each underlying Firefly Services operation.
Direct headless API calls use the applicable Firefly Services operation rates. Both usage paths may draw from the customer’s pooled Operations entitlement; the applicable rate card depends on whether the work is run through the workflow builder or through direct API access.
| Workflow name | Capability | Operation definition |
|---|---|---|
Catalogs and circulars |
Pipe in text data (prices, names, offers) and update catalog pages |
25 Operations per output asset |
Contextual or Native Advertising |
Generate ads designed to match the editorial environment where the ads appear |
50 Operations per output asset |
Generic Banner Advertising |
Turn product shots into a full multi-format banner ad set |
50 Operations per output asset |
Localization |
Adapt hero imagery for different markets and languages |
25 Operations per output asset |
Packaging variants |
Render packaging variants from a 3D digital twin |
25 Operations per output asset |
E-commerce videos |
Create polished product videos scaled across your catalog |
15 Operations per second of video |
Promotional pricing or discounting |
Apply sale pricing and offers across ad formats |
25 Operations per output asset |
Refreshed product imagery |
Update products in lifestyle scenes without a new shoot or templates |
50 Operations per output asset |
Retargeting |
Generate on-brand ad variants from a product image |
50 Operations per output asset |
Social video ads |
Turn product assets into scroll-stopping social video content | 15 Operations per second of video |
Standardized packshots** |
Produce clean, consistent product shots at scale |
25 Operations per output asset |
Standardized packshots (3D)** |
Produce clean, consistent product shots at scale with 3D digital twins |
25 Operations per output asset |
3D spin video** |
Turn 3D digital twins into high-quality 360° spin videos at scale | 200 Operations per output asset |
Composite imagery (3D) |
Generate consistent composite visuals from 3D digital twins |
50 Operations per output asset |
Custom Image-based Workflow |
Create a custom image workflow for a specific use case | 250 Operations per output asset |
Custom Video-based Workflow |
Create a custom video workflow for a specific use case |
30 Operations per second of video |
** Users cannot add additional Action nodes unless working with Adobe Field Delivery Engineers.
Firefly Services
Firefly APIs*
| API action | Capability | Condition | Operation definition |
|---|---|---|---|
| Generate Image | Generate images based on a text prompt | Image Model 3 | 0.5 Operation = 1 image or variant generated |
| Image Model 4 | 0.5 Operation = 1 image or variant generated | ||
| Image Model 4 Ultra | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 3 | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 4 | 2 Operations = 1 image or variant generated | ||
| Image Model 5 | 0.5 Operations = 1 image or variant generated | ||
| Fill Image | Fill the masked area of an image with an optional prompt | Image Model 3 | 0.5 Operation = 1 image or variant generated |
| Image Model 4 | 0.5 Operation = 1 image or variant generated | ||
| Image Model 4 Ultra | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 3 | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 4 | 2 Operations = 1 image or variant generated | ||
| Expand Image | Expand an image to a new size/aspect ratio | Image Model 3 | 0.5 Operation = 1 image or variant generated |
| Image Model 4 | 0.5 Operation = 1 image or variant generated | ||
| Image Model 4 Ultra | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 3 | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 4 | 2 Operations = 1 image or variant generated | ||
| Auto Crop | Automatically crop images based on image content or defined parameters | 0.5 Operations per output image | |
| Generate Similar Images | Generate similar Images based on the reference image | Image Model 3 | 0.5 Operation = 1 image or variant generated |
| Image Model 4 | 0.5 Operation = 1 image or variant generated | ||
| Image Model 4 Ultra | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 3 | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 4 | 2 Operations = 1 image or variant generated | ||
| Generate Object Composite | Upload an image (with or without mask), such as a product photo, and utilize a text prompt to generate a seamlessly composited scene featuring the product | Image Model 3 | 0.5 Operation = 1 image or variant generated |
| Image Model 4 | 0.5 Operation = 1 image or variant generated | ||
| Image Model 4 Ultra | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 3 | 1 Operation = 1 image or variant generated | ||
| Custom Model on Image Model 4 | 2 Operations = 1 image or variant generated | ||
| Generate Video | Generate photorealistic or animated video clips from a text prompt, reference images, or a combination of the two | Video Model 1.9, 540p resolution @24FPS | 1 Operation = 1 second of generated video |
| Video Model 1, 720p resolution @24FPS | 2.5 Operations = 1 second of generated video | ||
| Video Model 1, 1080p resolution @24FPS | 5 Operations = 1 second of generated video |
* Firefly APIs include parameters that allow for multiple images to be generated with each API call.
Photoshop APIs
| API action | Capability | Operation definition |
|---|---|---|
| Remove Background | Isolate the subject of interest in an image and remove the background | 0.5 Operation per output image or file |
| Create Mask | Isolate a subject of interest in an image (people, objects, etc) and generate an image mask | 0.5 Operation per output image or file |
| Create Renditions | Create flat image representations of a PSD | 0.5 Operation per output image or file |
| Create actionJSON | Convert .atn file to an actionJSON format | 0.5 Operation per output image or file |
| Execute actionJSON | Execute Photoshop Action with actionJSON format | 0.5 Operations per output image or file** |
| Execute Photoshop Actions | Executes Photoshop Action file against a PSD, JPEG, PNG, or TIFF | 0.5 Operations per output image or file** |
| Replace Smart Object | Replace Smart Object in a PSD | 0.5 Operation per output image or file |
| Product Crop | Smart crop an image, keeping the subject of interest in view | 0.5 Operation per output image or file |
| Depth Blur | Apply depth blur to an image input | 0.5 Operation per output image or file |
| Edit Text Layer | Change the contents of a text layer in a PSD, for example, for localization | 0.5 Operation per output image or file |
| Apply PSD Edits | Apply basic layer edits (name, state, etc), add/edit adjustment, pixel, and shape layers | 0.5 Operation per output image or file |
| Create New PSD | Create a new PSD with layers | 0.5 Operation per output image or file |
| Create an Artboard | Create artboards from multiple PSD inputs | 0.5 Operation per output image or file |
| Get Manifest | Extract metadata from PSD document, including general file and layer information | 0.5 Operation per output image or file |
| Refine Mask | Improve the edges and precision of a mask | 0.5 Operation per output image or file |
| Fill Mask Area | Fill in a masked area to complete an image | 0.5 Operation per output image or file |
| Mask Body Features | Create a labeled mask for each body part of a person in an image | 0.5 Operation per output image or file |
| Mask All Objects | Create a labeled mask for each object in an image | 0.5 Operation per output image or file |
** Promotional rate
*** Additional operations are applied on top of the base operation when these capabilities are used.
Lightroom APIs
| API action | Capability | Operation definition |
|---|---|---|
| Straighten Image | Auto-straighten an image | 0.5 Operation per output image or file |
| Auto Tone | Apply autotone to an image | 0.5 Operation per output image or file |
| Edit Image | Adjust Lr adjustments to a photo, including exposure, contrast, detail, etc. | 0.5 Operation per output image or file |
| Apply Preset | Apply the Lr preset to a photo | 0.5 Operation per output image or file |
| Apply XMP | Add XMP metadata to a photo | 0.5 Operation per output image or file |
InDesign APIs
| API action | Capability | Operation definition |
|---|---|---|
| Data Merge | Generate multiple asset variations by utilizing variable fields from an InDesign-tagged document and a CSV file | 2.5 Operations = 1 output page |
| Rendition | Create JPEG, PNG, or PDF from the InDesign document | 2.5 Operations = 1 output page |
| Custom Scripts | Create and execute custom scripts using InDesign features | 2.5 Operations = 1 output* or input page, whichever is higher *Output includes any files saved through Save, Save As, or Save A Copy, and any files created through Export. |
| List Custom Scripts | List all custom scripts registered by the user | No charge |
| Get Custom Script details | Fetch details of a specific custom script registered by the user | No charge |
| Delete Custom Script | Delete a specific custom script registered by the user | No charge |
| Remap Links | Replace local asset links with Experience Manager Assets Links in the InDesign file | No charge |
Document Info |
Fetch information about the InDesign document like spreads, pages, links, fonts, page Items, layers etc. |
0.5 operations per image |
Video & Audio APIs
| API action | Capability | Condition | Operation definition |
|---|---|---|---|
Reframe Video V1 |
Identify actions in a video and reframe the clip for different aspect ratios |
<= 30 FPS |
2.5 Operations = 1 minute of output video |
> 30 and <= 60 FPS |
5 Operations = 1 minute of output video |
||
> 60 FPS |
10 Operations = 1 minute of output video |
||
Reframe Video V2 |
Reframes videos into different aspect ratios. Supports Semantic Subject Lock, which leverages plain text input to define and track key subjects across scenes |
<= 30 FPS (with Semantic Subject Lock) |
2.5 Operations = 1 minute of output video |
> 30 and <= 60 FPS (with Semantic Subject Lock) |
5 Operations = 1 minute of output video |
||
> 60 FPS (with Semantic Subject Lock) |
10 Operations = 1 minute of output video |
||
<= 30 FPS (without Semantic Subject Lock) |
2.5 Operations = 1 minute of output video |
||
> 30 and <= 60 FPS (without Semantic Subject Lock) |
5 Operations = 1 minute of output video |
||
> 60 FPS (without Semantic Subject Lock) |
10 Operations = 1 minute of output video |
||
Text to Speech |
Transform written text into spoken speech, allowing businesses to create dynamic audio |
|
0.25 Operation = 1 minute of output video |
Text to Avatar |
Convert text scripts into videos featuring lifelike human avatars with a variety of pre-shot avatar selections and natural-sounding voices |
|
0.5 Operation = 1 second of output video |
| Dynamic Graphics Render | Render video variants at scale by automatically swapping text, video, audio, and animations within motion graphic templates | 30 Operations = 1 minute of output video |
Video & Audio APIs, Add-On
| API action | Capability | Condition | Operation definition |
|---|---|---|---|
| Transcribe | Generate transcripts and captions for audio and video content in the original or translated language | 0.25 Operation = 1 minute of input video or audio | |
| Dub | Automate audio and video voice translation with optional lip-syncing, producing high-quality dubbing output regardless of background noise and music | Without Lipsync | 0.25 Operation = 1 second of output video or audio |
| With Lipsync | 0.5 Operation = 1 second of output video |
Content Tagging APIs
| API action | Capability | Operation definition |
|---|---|---|
| Color Tagging | Given an image, can compute a histogram of pixel colors and sort them by dominant colors into buckets | 0.1 Operation = 1 API call per asset |
| Keyword Tagging | Given a text document, the keyword tagging service automatically extracts keywords or key phrases that best describe the subject of the document | 0.1 Operation = 1 API call per asset |
| OCR | Given an image, can indicate if text is present in the image. If text is present, OCR can return the text | 0.1 Operation = 1 API call per asset |
Substance 3D APIs
| API action | Capability | Condition | Operation definition |
|---|---|---|---|
| Generate 3D Object Composite* | Seamlessly composite 3D objects into Firefly-generated 2D scenes to create pixel-perfect fidelity compositions, with photorealistic lighting, shadows, and textures | Image Model 4: <= 2000 pixels on the longest side | 5 Operations = 1 output image (or variant) |
| Image Model 4: > 2000 pixels on the longest side | 7.5 Operations = 1 output image (or variant) | ||
| Image Model 4 Ultra: <= 2000 pixels on the longest side | 7.5 Operations = 1 output image (or variant) | ||
| Image 4 Model Ultra: > 2000 pixels on the longest side | 10 Operations = 1 output image (or variant) | ||
| Render 3D Object* | Render pixel-perfect product pack shots at scale by automating the creation of photorealistic pack shots with precise lighting, shadows, and reflections | <= 2000 pixels on the longest side | 2.5 Operations = 1 output image |
| > 2000 pixels on the longest side | 5 Operations = 1 output image | ||
| Convert 3D Files | Convert existing 3D content in formats such as FBX and OBJ into more universal file formats like gITF and USD | 2.5 Operations = 1 output file | |
| Create 3D Scene | Merge multiple 3D assets into a cohesive and detailed scene designed to host a digital twin | 2.5 Operations = 1 output file | |
| Describe 3D Scene API | Generate detailed statistics about 3D scene content | No charge |
*Generate 3D Object Composite API and Render 3D Object API include parameters that allow for multiple images to be generated with each API call.
Adobe Brand Intelligence
| Skill | Capability | Operation definition |
| Instruct to Assemble | Assemble asset variations at scale | 12 Operations per assembled asset* |
| Validate | Validate content against comprehensive brand knowledge | 8 Operations per validated input** |
Simulate |
Generate insights by presenting creative assets to synthetic, AI-generated research participants |
10 Operations per simulated response*** |
* An assembled asset is a single, static output—such as an image, a document page, or a presentation slide. A single output file may contain several assets, such as image variants, each of which will be charged separately.
**For the Validate skill, an input is a single piece of content reviewed as one unit. If any element of that input doesn't align with brand guidelines, Adobe Brand Intelligence will mark the entire unit as failing validation. For example, a banner ad contains multiple elements, such as logos, images, and copy. All elements will be validated together as one input.
If a file contains multiple distinct inputs (such as a multi-component artboard), Adobe Brand Intelligence may evaluate each one separately and return separate validation results. For example, a PDF proof can host 20 banner ads that go through validation. Each banner may be charged separately.
***A response is defined as the output from one synthetic audience member within one simulation, which may include multiple questions. Each study may include up to 5 uploaded files.
Credit Conversions
| API Operation | Generative Credit |
|---|---|
| 1 API Operation | 20 Generative Credits* |
* Fractional conversions apply; credits are converted proportionally and not rounded up to a whole operation.
