Content policy for artist names, known people, fictional characters

Last updated on Jun 11, 2026

Learn the guidelines for using artist names, real people, and fictional characters in generative AI content, including restrictions, exceptions, and content type eligibility.

Artist names, real-known people, or fictional character names cannot be included in titles, keywords, or used in prompts for generative AI: 

  • Include or reference the name of an artist (including single-name artists).
  • Include or reference real known people.
  • Include or reference fictional characters.
  • Include or reference creative work names, such as a movie, franchise, comic, art, design, or architecture.
  • Include or reference other creative work, such as “...in the style of...”, “...inspired by...”, “...influenced by...”, “...in the tradition of...”, or “.... drawing on...”.

Name and reference examples

Use this reference to understand how artist names, real people, and fictional characters may appear in prompts and attribution-style phrasing.

Artist names 

Real people's names 

Fictional character names 

Reference 

Banksy 

Emily Johnson 

Spiderman 

...In the style of... 

Dale Chihuly 

Byeol Kim 

Pikachu 

...inspired by... 

Yayoi Kusama 

Gaultier de Chiel 

Catwoman 

...influenced by... 

Joy Ang 

Doina Ciobanu 

Gandalf 

...in the tradition of... 

Frank Gehry 

Ishikawa Yuki 

Daenerys Targaryen 

...drawing on... 

Exceptions

Illustrative editorial content that includes or references an Artist, a real person, or a fictional character name in a relevant context may be accepted. All other guidelines still apply.

By content type

The following content types are accepted for commercial use and illustrative editorial submissions.

Content requirements 

Commercial use 

Illustrative editorial 

Photos and illustrations 

Not acceptable 

Acceptable

Vectors 

Not acceptable 

Acceptable

Videos 

Not acceptable

Not acceptable

Generative AI 

Not acceptable

Not acceptable

3D models 

Not acceptable

Not acceptable

PNGs with transparency 

Not acceptable

Not acceptable