Video creation best practices

Last updated on Jun 11, 2026

Learn about the best practices for creating and editing videos for Adobe Stock, including quality, production, and editing guidelines to maximize acceptance and licensing potential.

Aim for professional quality standards

Businesses, ad agencies, design studios, and marketers seek high‑quality, distinctive stock video. For Contributor videos to be commercially valuable, videos must be well-lit, properly exposed, and free of noise. Videos must remain stable unless motion is intentional. Videos should not show wobble (jello) or flash banding.

To maximize earning potential on Adobe Stock, Contributors should ensure their video content stands out by following these guidelines:

Do's	Don'ts
Hold shots steady or use smooth motion (stabilization gear helps). Use natural lighting or professional setups to enhance clarity and mood. Capture intentional actions and moments that tell a story. Record with good exposure, color balance, and focus. Capture diverse subjects, locations, and cultures.	Submit shaky or blurry video Rely on heavy filters or overcolor grade your videos. Include copyrighted elements or branded content. Add text overlays, transitions, or introductions. Upload video with limited motions (for example, still frames).

Legal requirements for video submission

Video and unique submission variations

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