Requirement
Last updated on
Jun 11, 2026
Learn about the ownership, licensing, and rights requirements for template content before submission.
Review these legal requirements before packaging and uploading video templates to ensure your content meets Adobe Stock's legal standards.
All assets embedded in video templates, including images, videos, illustrations, graphics, and text, must comply with the intellectual property laws governing copyright, trademark, privacy, and publicity rights.
Ownership and licensing requirement
Refer to the following ownership and licensing requirements to confirm that all visual and audio elements included in a video template meet Adobe Stock’s legal standards and allow unrestricted use within submitted templates.
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Explanation |
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Full ownership |
All rights to every visual and audio element included in the template must be fully owned, including any required licenses and releases. |
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No stock content |
Images, videos, or graphics licensed from any stock platform, including Adobe Stock, other commercial stock sites, or microstock libraries, are not permitted because stock licenses prohibit redistribution. |
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No CC0 or public domain |
Creative Commons Zero (CC0) and public domain images are generally not permitted because they require full ownership of all rights, not just permission to use the content. |
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NASA imagery exception |
NASA CC0 images may be used exclusively for maps, globes, and textures if "NASA" appears in the template title. |
Model and property releases
Templates that include recognizable people or identifiable property require the same release documentation as standalone Adobe Stock content:
- Model releases: Applied when identifiable individuals appear in images or video footage embedded in the template.
- Property releases: Applied when recognizable locations, artwork, branded objects, or private property are visible within the template.
Refer to model release requirements and property release requirements for guidance on requirements and submission.
Text and name restrictions
Ensure all placeholder text is fictitious and generic to avoid intellectual property issues:
- Prohibited: Real names of identifiable people, actual company names, recognizable brand references, specific street addresses, or location names.
- Required: Generic placeholders such as "Your Company," "John Smith," "123 Street City," or standard lorem ipsum text.
When referencing specific platforms in mobile or web templates, use phrases like 'for Facebook' or 'for iPhone' and avoid implying endorsement.
Note
Avoid showing brand names on objects in mockups. Use generic, unbranded device representations.
Spam and similarity policies
Submitting multiple copies of similar or nearly identical templates violates Adobe Stock submission guidelines and may result in account suspension.
Focus on variety and value instead of volume. Ensure each template offers distinct design elements, layouts, or use cases. Learn more about submitting distinct content.
Legal compliance scope
The following restrictions align with areas of law, including:
- Rights of privacy and publicity
- Copyright protection
- Trademark and trade dress law
- Redistribution and sublicensing restrictions
Note
For questions about specific legal scenarios not covered here, contact the templates team at motion@adobe.com.
