Generative AI content guidelines

Before submitting Generative AI content, verify that it meets the technical, compliance, and labeling requirements, which differ from those for traditional asset submissions.

Rights to submit Generative AI content

You must have all necessary rights to submit generative AI images, vectors, or videos to Adobe Stock for commercial licensing as described in the Contributor Agreement. Review the terms of any generative AI tools you use to confirm you have the right to submit content created with those tools to Adobe Stock for licensing.

Prohibited prompt content, titles, and keywords

Don't include the following in generative AI prompts, titles, or keywords:

• Names of artists, real people, or fictional characters
• References to creative works still in copyright
• Names of government agencies
• References to third-party intellectual property
• Descriptions implying the content depicts an actual newsworthy event

Generative AI content labels

Select the appropriate checkboxes in the Contributor Portal before submitting generative AI content:

Label your content as generative AI when the use of generative AI tools in Photoshop or Illustrator changed, augmented, or added a new primary subject of the content.

Examples when to label your content as generative AI: 

• Generating new additions, such as a new person, animal, or object
• Adding new subjects might compromise the accuracy of the content
• Making significant adjustments or changes to a human subject in the content
• Recoloring the primary subject of the content

Examples when you wouldn’t be obligated to label an image as generative AI: 

• Extending the background for any reason
• Removing IP or copyrighted designs
• Retouching to remove distracting objects or people
• Recoloring the background of the content

Content type, titles, and keywords selection

Select the content type that matches your content's visual characteristics and add the relevant titles and keywords.

Model and property release requirements

Any content created with generative AI tools that depicts, is based on, or is intended to portray an identifiable person requires a model release. For example, if you upload a photo or video of a real person as a prompt, or name a specific individual in the prompt.

If the generative AI content was not based on a real person, but it visually appears to resemble a person, then you must select the People and Property are fictional checkbox in the Contributor Portal to certify that the people and property are fictional. If there are no recognizable people or property in the image or video, no release is required, and you may leave the People and Property are fictional checkbox unchecked.

You must always select the Created using generative AI tools checkbox, regardless of whether a release is required or not, for all content created with generative AI.

Here are some guidelines for model and property releases when submitting generative AI content:

• Upload model releases for generative AI assets depicting real people. Learn more about model releases.
• Upload property releases for generative AI assets depicting real property. Learn more about property releases.
• Don’t submit work created with prompts referring to people, places, or property unless you have the legal right to do so (e.g., via a model or property release). For example, don’t include other artists’ names, notable people, or famous characters/brands in your prompts.

Quality guidelines

Being successful as a Stock Contributor and creating the best content to meet customer needs requires expertise, taste, and imagination, no matter what tools you use. Generative AI content can tell new stories in creative ways when used considerately and with good intentions. Apply your stock knowledge to approach new content opportunities with AI tools as part of your creative process. For creative inspiration, visit the Adobe Stock Artist Hub or review generative AI approval tips.

Content quality requirements

Your content may be removed, or your account may be deactivated, for not complying with these guidelines. Contact the Contributor Support if you believe your content has been removed or your account has been deactivated in error.

Refer to the FAQ on generative AI content for answers to common questions.