Text guidelines for video templates

Adobe Stock templates deliver flexible design and motion solutions that can be customized across a wide range of creative projects. To support consistent editing, reuse, and compatibility, the text elements in templates must adhere to defined formatting, font usage, and content standards. Per your Adobe Stock templates Contributor agreement, you represent and warrant that you own, or have sufficient rights to, all IP in the content included within your template file, including all copyright, trademarks, patents, rights of privacy, rights of publicity, and moral rights.

Font requirements

All fonts in video templates must be available through Adobe Fonts. Creative Cloud subscribers can access and sync these fonts at no additional cost.

To replace non-compliant fonts, search Adobe Fonts by style to find visually similar alternatives available through Creative Cloud.

Text editability standards

All text in your template must be editable. Customers should be able to:

• Create titles and headlines.
• Design lower third text fields.
• Insert name and location placeholders.
• Configure date and time displays.

This exception applies only to content used as a graphic design element, not to editable content.

• Converting text to shapes for animated effects.
• Using stylized letterforms as graphic components.
• Applying text as texture or pattern elements.

Placeholder text standards

Before submitting your template, keep these content requirements for placeholder text in mind:

• Use generic placeholder text to indicate which fields you can customize. Lorem Ipsum text is recommended for most placeholder text.
• Make sure your content doesn't violate intellectual property requirements.
• Avoid references to identifiable people, companies, and locations in templates, including the Adobe name, logo, or products. Substitute fictitious and generic names to represent any individuals, company or logo, and placements. 

Approved placeholder formats

Refer to the following approved placeholder formats to ensure all editable text uses generic, fictitious content that supports customization and avoids references to real individuals, organizations, or locations.

Prohibited placeholder content

Avoid including the following types of text to prevent legal, branding, or compliance issues during template review and moderation.

• Personal names of real individuals
• Actual company or brand names (including Adobe and Adobe products)
• Real location names that identify specific places
• Trademarked terms or slogans
• Actual phone numbers or addresses
• References to identifiable people, companies, or locations
• Artist names

Product and device references

Templates for specific platforms or devices should reference the platform without using trademarked terms.

Referential language for platform templates

Review the correct and incorrect examples below to ensure platform references follow approved naming conventions.

Follow these guidelines when naming an app or device when preparing your template:

• Don't include brand names on device mockups.
• Use "smartphone" instead of "iPhone" in mockup labels.
• Use generic device representations only.

Common refused reasons related to text

Templates are rejected for text-related issues when:

• The system detects fonts not available through Adobe Fonts.
• Hidden or unused layers contain non-Adobe Fonts.
• Text includes real names, companies, or locations.
• Brand names (including Adobe) appear in text or layer names.
• Designers outline text that should remain editable.
• Placeholder text contains actual contact information. 

Adobe reviews all text layers, including hidden or unused ones, for compliance. You can use the video templates requirements for more information about assets, releases, and technical specifications.